Branding
We have created a mini brand book and guidelines for the facelifted ministry’s logo, for consistent usage across all platforms.
Visit
Color System
Within the framework of Egypt's 2030 vision, which aims to build the Egyptian human being, the new education system 2.0 has been applied to kindergarten, first and second primary grades and started to be applied to the third primary grade since the school year 2020-2021, and the new system is based on new dimensions that include: learning to know, learning to work, learning to live, and learning to be. Regarding the school year 2020/2021, we have created a colour system to differentiate the students and their stage and to make it easier for parents and students to relate and understand.




Co-Branding with partners
Thanaweya 2020/2021
Thanaweya Amma 2020/2021 was the continuation of the new unveiled education model that started back in 2018/ 2019 that totally depends on new learning skills such as: understanding and grasping the lessons instead of just memorizing word by word and the usage of tablets on which all different studying resources are available. Hence, the mind of the students can work in a smarter and more efficient way.
Co-Branding with partners
Thanaweya 2020/2021
Thanaweya Amma 2020/2021 was the continuation of the new unveiled education model that started back in 2018/ 2019 that totally depends on new learning skills such as: understanding and grasping the lessons instead of just memorizing word by word and the usage of tablets on which all different studying resources are available. Hence, the mind of the students can work in a smarter and more efficient way.
Co-Branding with partners
Thanaweya 2020/2021
Thanaweya Amma 2020/2021 was the continuation of the new unveiled education model that started back in 2018/ 2019 that totally depends on new learning skills such as: understanding and grasping the lessons instead of just memorizing word by word and the usage of tablets on which all different studying resources are available. Hence, the mind of the students can work in a smarter and more efficient way.
Co-Branding with partners
Thanaweya 2020/2021
Thanaweya Amma 2020/2021 was the continuation of the new unveiled education model that started back in 2018/ 2019 that totally depends on new learning skills such as: understanding and grasping the lessons instead of just memorizing word by word and the usage of tablets on which all different studying resources are available. Hence, the mind of the students can work in a smarter and more efficient way.
Co-Branding with partners
Thanaweya 2020/2021
Thanaweya Amma 2020/2021 was the continuation of the new unveiled education model that started back in 2018/ 2019 that totally depends on new learning skills such as: understanding and grasping the lessons instead of just memorizing word by word and the usage of tablets on which all different studying resources are available. Hence, the mind of the students can work in a smarter and more efficient way.
Co-Branding with partners
EST
We created the branding and design look and feel for the newly developed “Egyptian Scholastic Test” (EST) designed specifically to measure the skills and knowledge acquired by Egyptian students in the American education system in Egypt.
For more information:
Co-Branding with partners
EST
We created the branding and design look and feel for the newly developed “Egyptian Scholastic Test” (EST) designed specifically to measure the skills and knowledge acquired by Egyptian students in the American education system in Egypt.
For more information:
Co-Branding with partners
Hesas Masr
An educational platform that provides integrated online lessons, new learning methods and a smooth explanation of the curricula in an interactive online manner, in addition to multiple educational resources, questions and comprehensive applications on each lesson that support the new assessment system, provided by expert teachers. We have created the art direction of digital marketing and social media.
For more information:
Co-Branding with partners
Madrasetna
A TV channel explaining all the basic subjects from grade four to grade nine in weekly episodes. On school days, the class teacher can help the students review and apply what they learnt during the week from the educational channel. We have used our new colour system to differentiate the grades and work on the weekly Tv channel live shows schedules.
Co-Branding with partners
Study EKB
Study EKB is a digital library that includes various full curricula for all grades from kindergarten to high school in both Arabic and English. All resources are available for all students, parents and teachers to access them without needing to create an account.
For more information:
Co-Branding with partners
EKB
The Egyptian Knowledge Bank is the world's largest digital library granting unlimited resources exclusively for Egyptians. It grants all Egyptians among all ages access to the largest amount of knowledge, cultural and scientific content for all categories, including all the needed scientific content for students of basic education, university students and postgraduate studies.
For more information:
Co-Branding with partners
Edmodo
Edmodo is a global education network that helps connect all learners with the people and resources needed to reach their full potential. It’s a safe, simple and free network aiming to engage students with their teachers using professional tools and to update parents with their children's performance and activity.
For more information:
Co-Branding with partners
Edmodo
Edmodo is a global education network that helps connect all learners with the people and resources needed to reach their full potential. It’s a safe, simple and free network aiming to engage students with their teachers using professional tools and to update parents with their children's performance and activity.
For more information:
Co-Branding with partners
Thanaweya 2020/2021
Thanaweya Amma 2020/2021 was the continuation of the new unveiled education model that started back in 2018/ 2019 that totally depends on new learning skills such as: understanding and grasping the lessons instead of just memorizing word by word and the usage of tablets on which all different studying resources are available. Hence, the mind of the students can work in a smarter and more efficient way.
Co-Branding with partners
Thanaweya 2020/2021
Thanaweya Amma 2020/2021 was the continuation of the new unveiled education model that started back in 2018/ 2019 that totally depends on new learning skills such as: understanding and grasping the lessons instead of just memorizing word by word and the usage of tablets on which all different studying resources are available. Hence, the mind of the students can work in a smarter and more efficient way.
Co-Branding with partners
Thanaweya 2020/2021
Thanaweya Amma 2020/2021 was the continuation of the new unveiled education model that started back in 2018/ 2019 that totally depends on new learning skills such as: understanding and grasping the lessons instead of just memorizing word by word and the usage of tablets on which all different studying resources are available. Hence, the mind of the students can work in a smarter and more efficient way.
Co-Branding with partners
Thanaweya 2020/2021
Thanaweya Amma 2020/2021 was the continuation of the new unveiled education model that started back in 2018/ 2019 that totally depends on new learning skills such as: understanding and grasping the lessons instead of just memorizing word by word and the usage of tablets on which all different studying resources are available. Hence, the mind of the students can work in a smarter and more efficient way.
Co-Branding with partners
Thanaweya 2020/2021
Thanaweya Amma 2020/2021 was the continuation of the new unveiled education model that started back in 2018/ 2019 that totally depends on new learning skills such as: understanding and grasping the lessons instead of just memorizing word by word and the usage of tablets on which all different studying resources are available. Hence, the mind of the students can work in a smarter and more efficient way.
Co-Branding with partners
EST
We created the branding and design look and feel for the newly developed “Egyptian Scholastic Test” (EST) designed specifically to measure the skills and knowledge acquired by Egyptian students in the American education system in Egypt.
For more information:
Co-Branding with partners
EST
We created the branding and design look and feel for the newly developed “Egyptian Scholastic Test” (EST) designed specifically to measure the skills and knowledge acquired by Egyptian students in the American education system in Egypt.
For more information:
Co-Branding with partners
Hesas Masr
An educational platform that provides integrated online lessons, new learning methods and a smooth explanation of the curricula in an interactive online manner, in addition to multiple educational resources, questions and comprehensive applications on each lesson that support the new assessment system, provided by expert teachers. We have created the art direction of digital marketing and social media.
For more information:
Co-Branding with partners
Madrasetna
A TV channel explaining all the basic subjects from grade four to grade nine in weekly episodes. On school days, the class teacher can help the students review and apply what they learnt during the week from the educational channel. We have used our new colour system to differentiate the grades and work on the weekly Tv channel live shows schedules.
Co-Branding with partners
Study EKB
Study EKB is a digital library that includes various full curricula for all grades from kindergarten to high school in both Arabic and English. All resources are available for all students, parents and teachers to access them without needing to create an account.
For more information:
Co-Branding with partners
EKB
The Egyptian Knowledge Bank is the world's largest digital library granting unlimited resources exclusively for Egyptians. It grants all Egyptians among all ages access to the largest amount of knowledge, cultural and scientific content for all categories, including all the needed scientific content for students of basic education, university students and postgraduate studies.
For more information:
Co-Branding with partners
Edmodo
Edmodo is a global education network that helps connect all learners with the people and resources needed to reach their full potential. It’s a safe, simple and free network aiming to engage students with their teachers using professional tools and to update parents with their children's performance and activity.
For more information:
Co-Branding with partners
Edmodo
Edmodo is a global education network that helps connect all learners with the people and resources needed to reach their full potential. It’s a safe, simple and free network aiming to engage students with their teachers using professional tools and to update parents with their children's performance and activity.
For more information:
EduHub
The new academic year 2020-2021 was the first of its kind in terms of multiple learning resources, integration of technology, and the provision of many study aids beside the school. Whether you are a student, teacher, or parent, this website aims to help you access all the information that you need about the new academic year. It also helps you to know the various educational aids that are available to you with information on how to use each method, which was prepared by the Ministry of Education to help the student learn in more interactive and fun ways, to facilitate access to information and to make the most of the educational process.
For more information:
Communication
Presentations
Live Coverage
We provide live coverage for all MOE conferences, including breaking news. You can watch live videos and livestream events encompassing the latest headlines through:
Social Media
We provide live coverage for all MOE conferences, including breaking news. You can watch live videos and livestream events encompassing the latest headlines through:
For more information
ON-LINE
This is a sample of our work during the pandemic trying to reach out to our target audience and reassuring them in their hard times.
ON-LINE
This is a sample of our work during the pandemic trying to reach out to our target audience and reassuring them in their hard times.










UNICEF
Our creative campaign ‘’Dream vs Reality’’ powered by UNICEF for the school year 2020/2021 to highlight all the new learning resources and tools beyond the school walls